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"Cross-cultural tourism in and beyond Asia"
 

3rd ITSA Conference

“ Cross-cultural tourism in and beyond Asia ”  


30th November – 3rd December 2010 
Selangor, Malaysia


Jointly-organized by:
Universiti Teknologi MARA Malaysia (UiTM)
International Tourism Studies Association (ITSA)

Supported by:
PATA Chapter Malaysia
Berjaya University College of Hospitality
Tourism Educators Association Malaysia (TEAM) 

Universiti Teknologi MARA Malaysia, International Tourism Studies Association (ITSA) and Berjaya University College
of Hospitality are pleased to announce the 4th Tourism Outlook & 3rd ITSA Conference .The aim of this conference is to provide a forum for international educators, scholars, researchers, industry professionals, policy-makers and graduate students with opportunity to explore and discuss issues in the topics on cross-cultural tourism. We are sure that the outcomes of this conference can be effective and insightful directions for cultural tourism development and planning. It is our great pleasure to invite educators, policy-makers and students to this conference. We look forward to welcoming you to this exciting event!


Any research work specifically oriented to other areas of the cross cultural tourism might be also accepted for presentation if considered of relevance for the field in question throughout the blind refereeing process upheld.


The abstracts of all papers selected for presentation will be available online at the Conference website. Moreover, a selection of papers written in English will be published in e-book form as a main output of the Conference. Suitable papers will be published in the Journal of Tourism, Hospitality and Culinary Arts .
 Important Dates:

Abstract submission deadline

07th July 2010

Notification of abstract acceptance

15th July 2010

Notification of paper acceptance

30th July 2010

Full paper submission

31th October 2010

Early Bird Registration closes

16th August 2010


 

Call For Papers

Delegates are invited to present their research papers under the broad discipline of sociology, anthropology, economic, management and other relevant disciplines, where its application is in the sectors of culinary, hospitality, tourism, events and other tourism related sectors. Considering the theme of the conference; Cross Cultural Tourism in and beyond Asia, research paper with any of the following or related subjects would be appropriate for presentation:

  • Cross-cultural tourism studies.
  • Social, cultural, economic and environmental impact of tourism/hospitality.
  • Tourism/hospitality and environmental sustainability. 
  • Entrepreneurism, marketing and tourism businesses 
  • Human resources management and development in tourism industry
  • Tourism economics.
  • Operation of tourism and hospitality businesses
  • Gastronomic Tourism
  • The festival and event industry
  • Community-based tourism development
  • Post-modern tourism/hospitality and contemporary issues in tourism/hospitality.
  • IT and Internet aspects of tourism/hospitality.
  • Innovation in Tourism
  • Entrepreneurism, marketing and tourism businesses 
  • Planning, sustainability and impacts of tourism
  • Food Culture
  • Tourism education and training.

Submission


Specifications and Instructions for Submitting Final Papers for Conference Proceedings
 
General Text Requirements

Limitations:

Authors are allowed to submit a final paper of up to 5 single spaced pages (Conference Proceedings) inclusive of everything (e.g., any tables, figures,references and appendices) for inclusion in the proceeding.

Papers exceeding this page limit can be accepted with an additional production charge of US$10 for every additional single spaced page. Papers exceeding the page limit and submitted without the additional production charges will not be included in the journal.

Prepare your paper using Microsoft Word software on PC only. Submit your paper to the Director of Paper Review, Dr. L.K. LIM, as an email attachment ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ).

Paper Format:

Up to 5 single-sided pages inclusive of all tables, figures, references, appendices and so on. The text should be single-spaced within each paragraph but double spaced between paragraphs. Do not number the pages but make sure the pages are in correct order. 

Pages will be numbered by the editor.

Font Type: Arial.

Font size 11 point.

The paper must be formatted for A4 size (210mm x 297mm).

Set the page margins exactly as follows: top, bottom, left and right for 1 inch.

Indent the first sentence of each paragraph with ½ inch and align text justify.

All manuscripts must be accompanied by a short abstract of about 100 words and a list of no more than six key words, which define the subject matter.

Consistency in presentation must be maintained throughout the paper.

Use tables and simple diagrams which are clearly presented. Please do NOT use coloured graphics.

Please do NOT use footnotes and do NOT list references as footnotes at the end of each page.

If the paper does not follow these specifications, it will be rejected!   

Please download the paper format here.

Publications

All abstracts submitted and accepted for public presentation at the 4th Tourism Outlook  & 3rd ITSA Conference will be available on-line at the conference website. The conference proceedings will be available to all conference participants in e-book form, to be included in the conference packs upon registration. Furthermore, the following publications will take place as a main output of the conference:
  1. Authors of suitable papers will be invited to submit a full specially formatted article (between 3000 and 5000 words) for consideration for publication in the Journal of Tourism, Hospitality and Culinary Arts (referred journal).
  2. A selection of exceptional papers and accepted for public presentation at the conference will be published in Tourism Management book form by Unit Pernerbitan Universiti UiTM Malaysia (UPENA) and Faculty of Hotel & Tourism Management, UiTM Malaysia.
 
 
Editorial Reviewer
 
 

Assoc. Prof. Dr. Rahmat Hashim, Universiti Teknologi MARA Malaysia

Assoc. Prof. Dr. Artinah Zainal, Universiti Teknlogi MARA Malaysia

Dr. Salleh Mohd Radzi, Universiti Teknologi MARA Malaysia

Dr. Nor'ain Othman, Universiti Teknologi MARA Malaysia

Assoc. Prof. Dr. Salehuddin Mohd Zahari, Universiti Teknologi MARA Malaysia

Prof. Dr. Nor Khomar Ishak, University Tun Abdul Razak Malaysia

Dr. Mohiddin Othman, University Putra Malaysia

Dr. Khairil Wahidin Awang, University Putra Malaysia

Dr. Abdullah Hemdi, Universiti Teknologi MARA Pulau Pinang

Prof. Dr. Barbara Santich, University of Adelaide, Australia

Assoc. Prof Ashish Dahiya, H.N.B Garhwal University Uttarakhand, India

Prof. Dr. Alan Lew, Northern Arizona University, USA

Dr. Alan Fyall, University of Bournemouth, UK

Prof. Dr. Chris Cooper, Oxford Brooke University, UK

Bihu (Tiger) Wu, East China Normal University, Peking University

Larry Yu, The George Washington University

Chris Ryan, University of Waikato

Xuegang Feng, East China Normal University

Keynote Speakers

Professor Zhang Jie, Ph.D



Dr. Jie Zhang, professor of geography and tourism, is acting as the Director of The University Institute for Tourism Research, Nanjing University and Associate Director of the Department of Land Resources and Tourism, Nanjing University, China. Dr. Zhang has studied geomorphology and later transferred his interests into tourism and heritage research. His name is listed in several national and international academic commissions of geography, tourism and geology. He is the Founding Member of ITSA, the Board Member of the Commission in Tourism, Leisure and Global Change, International Geographical Union, the full member of the Editorial Board for the Tourism Geographies journal, and the Member of the Standing Commission of the China national Tourism Association. He is the concurrent professors of several Chinese university and the consultants for several local governments and tourism companies in China.
Zhang’s research interests include tourist and allied flows, tourism regional impacts and tourism planning, Chinese cultural and art heritages, geomorphological heritage and evaluation, empiric aesthetics of audience, and Internet impacts on tourism. Zhang’s finished research projects include four projects supported by the National Science Foundation of China (NSFC, 1992-1994, 1996-1998, 2002-2003, 2004-2006), three by the National Ministry of Construction, one by the National Ministry of Education, four provincial tourism planning projects, and dozens of regional tourism master planning projects invited by local governments. He is undertaking a newly approved NSFC project titled as “Calligraphy Landscapes in China: Processes of Geographical Differentiation and Sense of Place” , and the keynote speech of Zhang’s for this conference, ‘Calligraphic landscape and cultural identity in metropolitan Recreation Business Centre (RBD) - a comparative approach with cases of Beijing, China and Tokyo, Japan’, is the part of the result of the project.
Zhang is the author and co-author of more than 150 refereed papers published in scholarly journals or book chapters in the fields of geography and tourism either in Chinese and English. His awarded research projects include: Spatial connectivity of Chinese Internet (2nd Class Award of Outstanding Youth Geographical Paper, Geographic Society of China, 1997 ), Tourist Flow to Chinese National Park (Best China paper Awards by APTA, 1999), National Pilot Evaluation System for Historic Township (3rd Class Provincial Scientific Progress Awards of Jiangsu, 2007), National Pilot Guidelines for Conservation Planning of Historic Township and Village (3rd-Class Provincial Soft Science Awards), Tourism Planning projects with one item of provincial 1st class Awards of the Best Tourism Planning, Jiangsu, 2009, two items of 2nd class Municipal Awards of Best Tourism Planning of Nanjing (2005), and many outstanding paper awards by various academic organizations in China.
Zhang was born in Wuxi, Jiangsu, China. He received his B. Sc and M. Sc in 1982, 1987 from Nanjing University. He was the joint-Ph.D. student in School of Geography, Oxford, U.K. in 1988-1989 by SBFS, and obtained doctoral degree from Nanjing University, China in 1990.

Dr Roger Carter MBE, BSc, PhD, FTS, MTMI

Dr Roger Carter MBE, BSc, PhD, FTS, MTMISince establishing TEAM in 1997, Roger Carter has undertaken consultancy work in a wide range of areas, including tourism strategy and business planning, planning and implementing e-business, visitor services re-engineering and conference development. This has included work for international clients, such as the World Tourism Organization, the European Travel Commission, the Irish Tourist Board, Enterprise Estonia, the Seychelles Tourism Marketing Authority and Western Cape Tourism Board (South Africa), and UK clients such as the British Tourist Authority, the English, Scottish and Wales Tourist Boards, and Scottish Enterprise. He was Expert Advisor to the Tourism Inquiry of the Scottish Parliament in 2003.

Prior to establishing TEAM, Roger was involved in tourism destination management for nearly 30 years, including 15 years at CEO level, running two of the most successful Tourist Boards in Britain.

In 1990, Roger was appointed to set up and run the Edinburgh Tourist Board. As Chief Executive, he was responsible for the strategic development of the organisation, for business planning and for overseeing all aspects of the Board's operations, including the Edinburgh Convention Bureau, leisure tourism marketing, visitor services and research.

Through carefully targeted leisure and conference marketing activity, Edinburgh's hotel occupancy figures increased from average annual room occupancy of 59% in 1991 to 76% in 1996, with the highest rates of growth in the first and last quarters of the year. Standards of visitor service were improved markedly and the company, with support from its Partners, was particularly innovative in its approach to information technology and in its research programme. During its five years of operation (until it was subsumed within a wider regional organisation), the Edinburgh Tourist Board doubled its budget, largely from commercial sources, and achieved a position of financial strength.

From 1982 to 1990, Roger was Director (CEO) of the Heart of England Tourist Board where he increased the budget from £250k to £1.5m and membership from 850 to nearly 2,300. The Board developed a reputation for successful innovation in many aspects of tourism marketing and planning. Before that, he was Director of Research and Planning at the Scottish Tourist Board, where he designed and managed a highly innovative programme of tourism research and planning studies, many undertaken in co-operation with other agencies.

Together with TEAM Associates, Roger co-authored two World Tourism Organisation Business Council publications, 'Marketing Tourism Destinations Online', published in 1999; and 'E-Business for Tourism - Practical Guidelines for Tourism Destinations and Businesses', published in October, 2001. Since publication of the earlier report he has spoken regularly at WTO conferences and seminars - in South America, Africa, Eastern Europe, the Middle East and Asia.

Roger's special interest in the use of information technology by tourism organisations originated in the mid-1980s. He initiated a strategic approach to the use of IT in England and subsequently in Scotland. From 1994-96, he chaired the Common Interest Groups of two major European IT Projects. In addition, he chaired the IT Working Group of the Federation of European Cities' Tourist Offices. In 1998/99, he was a partner in the KNITE consortium, which assisted the European Commission in determining its policy towards IT in tourism. For four years, he was a Vice-President of the International Federation for IT and Travel & Tourism.

Roger has a BSc in Geography from the University of Birmingham and a PhD from the University of Strathclyde.

 

alastair

Alastair M. Morrison, Ph.D., CDME, CTME


President and CEO, Belle Tourism International Consulting, Ltd. Distinguished Professor Emeritus of Hospitality and Tourism Management, Purdue University

Dr. Alastair M. Morrison is the President and CEO of Belle Tourism International Consulting Ltd., an international tourism and hospitality advisory services company that provides advice, research and practical solutions related to tourism and hospitality for governments, private-sector companies, and not-for-profit organizations located within Greater China and the Asia-Pacific region. His recent BTI China projects include the development of an international strategic marketing plan for a provincial government tourism administration in China; a tourism master plan for a Yangtze River delta city; and a tourism development concept plan for an area of the Grand Canal. He has also just assisted UNWTO and the Ministry of Culture and Tourism (Indonesia) with the development of a new national tourism marketing strategy.

In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry.  Most recently he has conducted training programs and provided marketing and development advice in Australia, Bahrain, China, Ghana, Honduras, Hong Kong, India, Indonesia, Italy, Jamaica, Macao, Malaysia, New Zealand, Philippines, Poland, Russia, Scotland, Singapore, Slovenia, Sri Lanka, Thailand, Trinidad & Tobago, and Vietnam.  He has also developed and coordinated training programs held at Purdue University on behalf of the World Tourism Organization for eight South Asian countries and the China-Tibet Tourism Bureau.  He is a Visiting Professor at the Scottish Hotel School, University of Strathclyde in 1999 and was the Queensland Tourist & Travel Corporation Visiting Lecturer at James Cook University in Queensland, Australia.  Prior to joining the Purdue faculty, he worked in Canada as a management consultant in hospitality and tourism, most recently as President of The Economic Planning Group of Canada.  In his consulting career, he specialized in tourism and hospitality marketing planning and research, project evaluation and feasibility studies, tourism planning and development.

He is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management.  In an analysis by Ryan (2005), Professor Morrison was placed among the five most prolific contributors in the world to the academic journals in tourism and hospitality management.  He has published 200 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism.  In addition, he is the author of three books on tourism marketing and development, Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010), The Tourism System, 6th edition, (Kendall/Hunt Publishing Company, 2009), and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998).  In addition to English, his books are now available in Simplified Mandarin, Traditional Mandarin, and Korean.  Professor Morrison is an Editorial Board Member of several major hospitality and tourism academic research journals including the Journal of Travel & Tourism Marketing, Tourism Management, Tourism Review International, World Journal of Tourism Development, Journal of Convention & Event Tourism, Tourism Recreation Research, Tourism Analysis, Tourism, Culture and Communications, European Journal of Tourism Management, World Journal of Tourism and Hospitality Management,and Journal of Quality Assurance in Tourism and Hospitality.

Professor Morrison has received several teaching awards and honors at Purdue University.  He is a Founding Member of the Purdue University Teaching Academy and his name has been entered in Purdue’s Book of Great Teachers.  He was awarded The Best Teacher Award from The Society of Professional Journalists and The Mary L. Matthews Award as the Outstanding Undergraduate Teacher in the College of Consumer and Family Sciences (CFS).  Eta Sigma Delta twice selected him as the RHIT Professor of the Year.  CFS chose him twice as its nominee for The Purdue University Outstanding Undergraduate Teaching Award.  He was selected as one of the winners of Purdue University's Charles B. Murphy Award for Outstanding Undergraduate Teaching, Purdue University's most prestigious award for undergraduate teaching. Gamma Sigma Delta, the honor society of Agriculture, Consumer and Family Sciences, and Veterinary Medicine, honored him with the Award of Merit for outstanding teaching at Purdue University in March 2002.  In 1998, the International Society of Travel & Tourism Educators (ISTTE) selected Professor Morrison as the recipient of the Lifetime Achievement Award for his contributions to tourism education.  In addition, he has been elected as a Fellow of the world’s most elite organization of tourism scholars, the International Academy for the Study of Tourism (IAST).

Professor Morrison is active in several major industry associations.  He has served as Chairman of the Travel & Tourism Research Association (TTRA) - Canada Chapter, Board member of the CenStates TTRA Chapter, Vice President of the International Society of Travel and Tourism Educators (ISTTE), and Chairman of Association of Travel Marketing Executives (ATME).  He was awarded the distinction as one of the first recipients of the Certified Travel Marketing Executive (CTME) designation from ATME.  He has designed and presented the Destination Marketing Planning, Travel Information & Research, International Tourism & Convention Marketing, and Communications and Technology in Destination Management courses for the International Association of Convention & Visitor Bureaus (IACVB) as part of its Certified Destination Management Executive (CDME) Program and is a Co-Director of that program.

He is the former Associate Dean for Learning and Director of International Programs in the College of Consumer & Family Sciences (CFS) at Purdue University, West Lafayette, Indiana, USA.  CFS has 2,200 students and Professor Morrison was responsible for undergraduate and graduate education.  His specific responsibilities included overseeing undergraduate student services, undergraduate instruction, curriculum planning, honors program, international programs and study abroad, multicultural programs, service learning, grade appeals, and other matters relating to the academic affairs of CFS.

 
 
Registration
 
 

Registration Information / Instructions for Authors :

Register Description

For each accepted paper to be included in the Conference Programme, at least one author must be fully registered by 15th September 2010 (deadline for final paper deliverance). The conference fee for authors includes conference registration, conference proceedings, coffee-breaks, lunches, official dinner, social programme and also special discounts at recommended hotels. Accommodation is not included. Accompanying persons and PhD students not presenting papers will benefit from a reduced conference fee including conference registration, coffee-breaks, lunches, social programme and also the same discounts at recommended hotels.  Please note that only fully registered participants with abstracts accepted will be included in the Conference Programme.



International Participant :

Registration and Fees

Early Bird
(before 15 Aug. 2010)

Normal

(after 16 Aug. 2010)

Standard

USD 350

USD 400

Full-time Student*

USD 150

USD 200

Accompany

USD 80

USD 100

 


Local Participant
:

Registration and Fees

Early Bird
(before 15 Aug. 2010)

Normal

(after 16 Aug. 2010)

Standard

RM 600

RM700

Full-time Student*

RM 300

RM 400

Accompany

RM 150

RM200

 


IMPORTANT: - When settling the payment please do not forget to e-mail us a copy of the execution of the bank transfer together with your name and paper code. Please note also that the conference fee must be received in full, meaning that all bank charges are to be settled by the participants on their own responsibility. Furthermore, it should also be noted that all fee payments must be settled well in advance of the event - until the 15th September 2010 at most. Payments on site during the event will not be accepted. Please note that, due to organizing reasons (mainly related with the number of participants), we can only confirm your full registration and participation at the conference (namely on what concerns inclusion in the conference proceedings) after receiving each individual copy of the execution of the international bank transfer.

 
 
Conference Program
 
 
 Programmme Tentative
  
November 30th (Tuesday)  
  
13:00 - 20:00 Registration
20:00 - 22:00Dinner & Opening Ceremony
  
  
December 1st (Wednesday) 
  
08:00 - 17:30Registration
09:00 - 10:30Keynote Speech I
10:30 - 11:00Tea Break
11:00 - 13:00 Concurrent Session I
13:00 - 14:00Lunch
14:00 - 15:30Concurrent Session II
15:30 - 16:00Tea Break
16:00 - 17:30Concurrent Session III
  
  
December 2nd (Thursday)  
  
09:00 - 10:00Keynote Speech II
10:00 - 10:30Tea Break
10:30 - 12:00Concurrent Session IV
13:00 - 14:00Lunch
14:00 - 15:30Concurrent Session V
15:30 - 16:00Tea Break
16:00 – 17:30Concurrent Session VI
  
  
December 3rd (Friday) 
  
09:00 - 10:00Keynote Speech III
10:00 - 10:30Tea Break
10:30 - 12:00Concurrent Session VII
12:00 – 13:00 Farewell Lunch
15:00 – 17:30City Tour