Assoc. Prof. Dr. Rahmat Hashim, Universiti Teknologi MARA Malaysia

Assoc. Prof. Dr. Artinah Zainal, Universiti Teknlogi MARA Malaysia

Dr. Salleh Mohd Radzi, Universiti Teknologi MARA Malaysia

Dr. Nor'ain Othman, Universiti Teknologi MARA Malaysia

Assoc. Prof. Dr. Salehuddin Mohd Zahari, Universiti Teknologi MARA Malaysia

Prof. Dr. Nor Khomar Ishak, University Tun Abdul Razak Malaysia

Dr. Mohiddin Othman, University Putra Malaysia

Dr. Khairil Wahidin Awang, University Putra Malaysia

Dr. Abdullah Hemdi, Universiti Teknologi MARA Pulau Pinang

Prof. Dr. Barbara Santich, University of Adelaide, Australia

Assoc. Prof Ashish Dahiya, H.N.B Garhwal University Uttarakhand, India

Prof. Dr. Alan Lew, Northern Arizona University, USA

Dr. Alan Fyall, University of Bournemouth, UK

Prof. Dr. Chris Cooper, Oxford Brooke University, UK

Bihu (Tiger) Wu, East China Normal University, Peking University

Larry Yu, The George Washington University

Chris Ryan, University of Waikato

Xuegang Feng, East China Normal University

Keynote Speakers

Professor Zhang Jie, Ph.D

Dr. Jie Zhang, professor of geography and tourism, is acting as the Director of The University Institute for Tourism Research, Nanjing University and Associate Director of the Department of Land Resources and Tourism, Nanjing University, China. Dr. Zhang has studied geomorphology and later transferred his interests into tourism and heritage research. His name is listed in several national and international academic commissions of geography, tourism and geology. He is the Founding Member of ITSA, the Board Member of the Commission in Tourism, Leisure and Global Change, International Geographical Union, the full member of the Editorial Board for the Tourism Geographies journal, and the Member of the Standing Commission of the China national Tourism Association. He is the concurrent professors of several Chinese university and the consultants for several local governments and tourism companies in China.
Zhang’s research interests include tourist and allied flows, tourism regional impacts and tourism planning, Chinese cultural and art heritages, geomorphological heritage and evaluation, empiric aesthetics of audience, and Internet impacts on tourism. Zhang’s finished research projects include four projects supported by the National Science Foundation of China (NSFC, 1992-1994, 1996-1998, 2002-2003, 2004-2006), three by the National Ministry of Construction, one by the National Ministry of Education, four provincial tourism planning projects, and dozens of regional tourism master planning projects invited by local governments. He is undertaking a newly approved NSFC project titled as “Calligraphy Landscapes in China: Processes of Geographical Differentiation and Sense of Place” , and the keynote speech of Zhang’s for this conference, ‘Calligraphic landscape and cultural identity in metropolitan Recreation Business Centre (RBD) - a comparative approach with cases of Beijing, China and Tokyo, Japan’, is the part of the result of the project.
Zhang is the author and co-author of more than 150 refereed papers published in scholarly journals or book chapters in the fields of geography and tourism either in Chinese and English. His awarded research projects include: Spatial connectivity of Chinese Internet (2nd Class Award of Outstanding Youth Geographical Paper, Geographic Society of China, 1997 ), Tourist Flow to Chinese National Park (Best China paper Awards by APTA, 1999), National Pilot Evaluation System for Historic Township (3rd Class Provincial Scientific Progress Awards of Jiangsu, 2007), National Pilot Guidelines for Conservation Planning of Historic Township and Village (3rd-Class Provincial Soft Science Awards), Tourism Planning projects with one item of provincial 1st class Awards of the Best Tourism Planning, Jiangsu, 2009, two items of 2nd class Municipal Awards of Best Tourism Planning of Nanjing (2005), and many outstanding paper awards by various academic organizations in China.
Zhang was born in Wuxi, Jiangsu, China. He received his B. Sc and M. Sc in 1982, 1987 from Nanjing University. He was the joint-Ph.D. student in School of Geography, Oxford, U.K. in 1988-1989 by SBFS, and obtained doctoral degree from Nanjing University, China in 1990.

Alastair M. Morrison, Ph.D., CDME, CTME

Dr. Alastair M. Morrison is the President and CEO of Belle Tourism International Consulting Ltd., an international tourism and hospitality advisory services company that provides advice, research and practical solutions related to tourism and hospitality for governments, private-sector companies, and not-for-profit organizations located within Greater China and the Asia-Pacific region. His recent BTI China projects include the development of an international strategic marketing plan for a provincial government tourism administration in China; a tourism master plan for a Yangtze River delta city; and a tourism development concept plan for an area of the Grand Canal. He has also just assisted UNWTO and the Ministry of Culture and Tourism (Indonesia) with the development of a new national tourism marketing strategy.

In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry.  Most recently he has conducted training programs and provided marketing and development advice in Australia, Bahrain, China, Ghana, Honduras, Hong Kong, India, Indonesia, Italy, Jamaica, Macao, Malaysia, New Zealand, Philippines, Poland, Russia, Scotland, Singapore, Slovenia, Sri Lanka, Thailand, Trinidad & Tobago, and Vietnam.  He has also developed and coordinated training programs held at Purdue University on behalf of the World Tourism Organization for eight South Asian countries and the China-Tibet Tourism Bureau.  He is a Visiting Professor at the Scottish Hotel School, University of Strathclyde in 1999 and was the Queensland Tourist & Travel Corporation Visiting Lecturer at James Cook University in Queensland, Australia.  Prior to joining the Purdue faculty, he worked in Canada as a management consultant in hospitality and tourism, most recently as President of The Economic Planning Group of Canada.  In his consulting career, he specialized in tourism and hospitality marketing planning and research, project evaluation and feasibility studies, tourism planning and development.

He is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management.  In an analysis by Ryan (2005), Professor Morrison was placed among the five most prolific contributors in the world to the academic journals in tourism and hospitality management.  He has published 200 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism.  In addition, he is the author of three books on tourism marketing and development, Hospitality and Travel Marketing, 4th edition (Delmar Publishers, Inc., 2010), The Tourism System, 6th edition, (Kendall/Hunt Publishing Company, 2009), and Tourism: Bridges across Continents (McGraw-Hill Australia, 1998).  In addition to English, his books are now available in Simplified Mandarin, Traditional Mandarin, and Korean.  Professor Morrison is an Editorial Board Member of several major hospitality and tourism academic research journals including the Journal of Travel & Tourism Marketing, Tourism Management, Tourism Review International, World Journal of Tourism Development, Journal of Convention & Event Tourism, Tourism Recreation Research, Tourism Analysis, Tourism, Culture and Communications, European Journal of Tourism Management, World Journal of Tourism and Hospitality Management,and Journal of Quality Assurance in Tourism and Hospitality.

Professor Morrison has received several teaching awards and honors at Purdue University.  He is a Founding Member of the Purdue University Teaching Academy and his name has been entered in Purdue’s Book of Great Teachers.  He was awarded The Best Teacher Award from The Society of Professional Journalists and The Mary L. Matthews Award as the Outstanding Undergraduate Teacher in the College of Consumer and Family Sciences (CFS).  Eta Sigma Delta twice selected him as the RHIT Professor of the Year.  CFS chose him twice as its nominee for The Purdue University Outstanding Undergraduate Teaching Award.  He was selected as one of the winners of Purdue University's Charles B. Murphy Award for Outstanding Undergraduate Teaching, Purdue University's most prestigious award for undergraduate teaching. Gamma Sigma Delta, the honor society of Agriculture, Consumer and Family Sciences, and Veterinary Medicine, honored him with the Award of Merit for outstanding teaching at Purdue University in March 2002.  In 1998, the International Society of Travel & Tourism Educators (ISTTE) selected Professor Morrison as the recipient of the Lifetime Achievement Award for his contributions to tourism education.  In addition, he has been elected as a Fellow of the world’s most elite organization of tourism scholars, the International Academy for the Study of Tourism (IAST).

Professor Morrison is active in several major industry associations.  He has served as Chairman of the Travel & Tourism Research Association (TTRA) - Canada Chapter, Board member of the CenStates TTRA Chapter, Vice President of the International Society of Travel and Tourism Educators (ISTTE), and Chairman of Association of Travel Marketing Executives (ATME).  He was awarded the distinction as one of the first recipients of the Certified Travel Marketing Executive (CTME) designation from ATME.  He has designed and presented the Destination Marketing Planning, Travel Information & Research, International Tourism & Convention Marketing, and Communications and Technology in Destination Management courses for the International Association of Convention & Visitor Bureaus (IACVB) as part of its Certified Destination Management Executive (CDME) Program and is a Co-Director of that program.

He is the former Associate Dean for Learning and Director of International Programs in the College of Consumer & Family Sciences (CFS) at Purdue University, West Lafayette, Indiana, USA.  CFS has 2,200 students and Professor Morrison was responsible for undergraduate and graduate education.  His specific responsibilities included overseeing undergraduate student services, undergraduate instruction, curriculum planning, honors program, international programs and study abroad, multicultural programs, service learning, grade appeals, and other matters relating to the academic affairs of CFS.

Registration Information / Instructions for Authors :

Register Description

For each accepted paper to be included in the Conference Programme, at least one author must be fully registered by 15th September 2010 (deadline for final paper deliverance). The conference fee for authors includes conference registration, conference proceedings, coffee-breaks, lunches, official dinner, social programme and also special discounts at recommended hotels. Accommodation is not included. Accompanying persons and PhD students not presenting papers will benefit from a reduced conference fee including conference registration, coffee-breaks, lunches, social programme and also the same discounts at recommended hotels.  Please note that only fully registered participants with abstracts accepted will be included in the Conference Programme.

International Participant :

Local Participant :

IMPORTANT: - When settling the payment please do not forget to e-mail us a copy of the execution of the bank transfer together with your name and paper code. Please note also that the conference fee must be received in full, meaning that all bank charges are to be settled by the participants on their own responsibility. Furthermore, it should also be noted that all fee payments must be settled well in advance of the event - until the 15th September 2010 at most. Payments on site during the event will not be accepted. Please note that, due to organizing reasons (mainly related with the number of participants), we can only confirm your full registration and participation at the conference (namely on what concerns inclusion in the conference proceedings) after receiving each individual copy of the execution of the international bank transfer.