1st Annual Shangri-LAsia Tourism International Forum
Shangri-La, Yunnan Province, P. R. China
August 8-11, 2011

Jointly-organized by
International Tourism Studies Association (ITSA)
International Sociological Association RC-50 (ISA RC-50)
Center for Recreation and Tourism Research, Peking University
People’s Government of Diqing Prefecture, Yunnan province

Forum Theme:
Shangri-La, Experience a Visionary Destination;
Explore New Horizons for the Future of Tourism

Shangri-La means the sun and the moon in people’s hearts, and the pronunciation in English comes from the Tibetan dialect. James Hilton’s book published in 1933, Lost Horizon, fascinated everyone about a remote rural place tucked away between mountains and valleys. He called it Shangri-La, a place full of mystery with many beautiful gardens. So the British have used the word “Shangri-La” ever since then. Later, Hollywood bought the book copyright and re-told the story on-screen; the movie became popular around the world. “Shangri-La” has an eternal, peaceful and serene meaning, and symbolizes a spiritual Eden for the soul.
When people travel, it’s not only to view scenery, but also they want to rediscover their inner selves. The ultimate pursuit of tourists is peace and joy. Shangri-La for many tourists is like Mecca and Rome to religious pilgrims; it is a holy land and home for the soul.
Shangri-La will be the permanent site of Asia Tourism Forum. It will use the Forum to gather experts and scholars focus on the delicate nature of the tourism industry to give an impetus to healthy and sustainable development of tourism in Asia and around the world.
The 1st Annual Shangri-LAsia Tourism International Forum has the overall theme of “New Horizons for the Future of Tourism.” The Forum will address the most critical issues facing tourism worldwide in the 2nd decade of the 21st century.

The International Tourism Studies Association (ITSA) and International Sociological Association RC-50 (ISA-RC50), in cooperation with the Center for Recreation and Tourism Research at Peking University (CRTR) and People’s Government of Diqing Prefecture will be holding the 1st Annual Shangri-LAsia Tourism International Forum in Shangri-La, Yunnan Province, China on August 8-11, 2011. With the overall theme of “New Horizons for the Future of Tourism,” the Forum will address the most critical issues facing tourism worldwide in the 2nd decade of the 21st century.

Based on the overall Forum Theme, full papers are invited on topics that are related to tourism in the Greater Shangri-La Region of China and in Yunnan Province:

• Tourism destination branding and promotion
• Regional cooperation and integrated marketing
• Sustainable tourism
• Tourism and minority peoples
• Environmental impacts of tourism
• Low-carbon tourism
• Global warming and tourism
• Tourism and poverty reduction
• Manpower quality and professionalism
• Culture and authenticity in tourism
• Resort and second home development in developing countries
• Sub-regional cooperation in tourism; Yunnan as a central destination
• One brand Greater Shangri-la, multiple destinations around the Himalayas
• Hiking and backpacker tourism destination management
• Tourism communications in the age of SNS
• Tourism and Media

Deadlines:

• Due to the short timeframe, ITSA is not requesting abstracts at this time.
• Full papers (5,000 words maximum excluding references) should be submitted to ITSA by May 31, 2011.
• Acceptance or non-acceptance decisions along with reviewers’ comments will be sent by June 15, 2011.

Please submit full papers via e-mail to:
Prof. Alastair M. Morrison, President, ITSA
86-13761855678
alastair@itsa-asia.com

For more information on the Forum, please visit official Forum website at
http://www.shangrilasia.com

FORUM INFORMATION AND SCHEDULE

论坛基本信息:

论坛议程:

REGISTRATION FEES AND HOTEL INFORMATION

• Registration Fees:

    (The membership included both ITSA members and ISA members)

• Banks Information:
• For USD only:

Account Name: BES TOURISM INTERNATIONAL GROUP LIMITED
大地风景国际旅游集团有限公司
Account Num.: 0434 5910 007991
Beneficiary’s A/C with Bank:
NANYANG COMMERCIAL BANK(CHINA)  LTD，；BEIJING  BRANCH
南洋商业银行（中国）有限公司北京分行
Swift: NYCBCNSH
Bank Add.:
GROUND FLOOR, BUSINESS NO.2 FORTUNE TIME PLAZA, NO.11 HUIFENG GARDEN, XI CHENG DISTRICT, CHINA  100032
北京市西城区丰汇园11号丰汇时代大厦首层商业2号  100032
Remark: Please note “Shangri-LAsia forum registration fee” on the remittance bill and the attendee’s information, and fax or sent the copy to our registration bureau, in order to confirm in time(Fax: 86-10-8266-7697, E-mail: bes_cc@163.com)

• For RMB only:

开户银行：深圳发展银行股份有限公司 北京东四环支行
账户名称：北京大地风景文化传播有限公司
账号：110 102 3265 6001
备    注： 汇款时请在汇款单据上注明“香格里拉亚洲论坛参会费”和参会单位名称，并将汇款凭证复印件传真至组委会（Fax:010-8266 7697）或电子邮件至bes_cc@163.com，以便我们及时与您确认。
NCB（China）WIRING INSTRUCTION

• Registration Bureau:

Add.: BES Cultural Communications, 702, China National Convention Center, No. 7 Tianchen East Road, Chaoyang District, Beijing, PRC 100105.
Tel: 86-10-8266-8206
Fax: 86-10-8266-7697.
E-mail: bes_cc@163.com
Attention: Kelly Li, Cathy Xu （李小姐 许小姐）

• Hotel Information:

•Shangri-La Paradise Hotel (Shangri-La Tian Jie Shen Chuan Hotel),5-star
Recommended Price：900 RMB
Tel: 0887-8228008
(You can make phone reservation first, and pay after you arrive.)

•Song Zan Lv Gu Hotel, 4-star;
Recommended Price：660 RMB
Tel: 0887-8288889
(You can make phone reservation, and the hotel can offer the credit card information guarantee business.)

•Yunnan Holy Palace Hotel (Yunnan Long Feng Xiang Hotel), 4-star
Recommended Price：350RMB
Web: www.ynlfx.com                         Tel: 0887-8229788
(You can make phone reservation first, and pay after you arrive.)

For more information on the Forum, please visit official Forum website at:
http://www.ShangriLAsia.com