Shen Han

EDUCATION:

• 2006 Ph.D., Chinese Academy of Social Sciences, Business Administration
• 2003 MS.c., The University of Nottingham, UK, Tourism Management and Marketing
• 1999 B.A., Fudan University, Tourism Management

• 2008-Now Assistant Professor, Tourism Department, Fudan University, Shanghai
• 2006-2008 Post-doctoral Fellow, School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong
• 2006.7-12 Assistant Professor, Tourism Department, Fudan University, Shanghai
• 2003-2006 Marketing Consultant in Hospitality Sector, CASS Tourism Research Centre, Beijing

• Shen Han. (2009). Studies of Budget Hotels in China, Fudan University Press, In process
• Shen Han. (2004). Tourism In China, Xinxing Press, Beijing, China
• Shen Han. (2008). Asset Reorganization of State-Owned Hotels in China. Green Book of China’s Tourism, No. 7, 2007-2009, Social Sciences Academic Press (China), 194-205
• Liu Deqian et al. (2007), Green Book of the Development of Budget Hotel in China. China Tourism News, 6(27), 6
• Shen Han. (2007). Product Innovation and Market Segmentation of Budget Hotel in China. Tourism Tribunes, 10, 40-43
• Shen Han. (2007). Historical Development and Future Trends of Budget Hotel Sector in China. Green Book of China’s Tourism, No. 6, 2006-2008, Social Sciences Academic Press (China), 188-198
• Shen Han. (2006). Historical Development and Future Trends of Budget Hotel Sector in China. Green Book of China’s Tourism, No. 5, 2005-2007, Social Sciences Academic Press (China), 198-208
• Shen Han. (2006). Barriers of the Development of Budget Hotels in China, China Economic Herald, 2006.4.4, Vol. 1355
• Shen Han. (2005). Management Strategies of Budget Hotels in China, New Economic Weekly, Vol. 15, August，54-55
• Shen Han. (2005). An Analysis of the Model of Tourist’s Destination Selection and Purchase Decision, Tourism Tribune, 2005 Vol. 20(3), 43-47.
• Yang Jinsong, Shen Han. (2005). The Establishment of the Supervisory Institution of Tourism-Planning, Journal of Guilin Institute of Tourism, Vol. 16(1), 88-92
• Shen Han. (2005). Vertical Integration of Civil Aviation Groups in China and their Diversification Strategies in Tourism and Hotel Sectors. Green Book of China’s Tourism, No. 4, 2003-2005, Social Sciences Academic Press (China), 314-325
• Shen Han. (2005). Development of Chinese Outbound Tourism to Taiwan, New Economic Weekly, Vol. 13, July, 78

• Shen Han, Dang Ning & Wu Kai, (2008), Customer Perception of Product Attributes in the Budget Hotel Sector. In Bihu Wu & Ning Dang, ed., Proceedings of the 2nd ITSA Bi-annual Conference - Globalization, Tourism & Development: Mega Events and Urban Tourism.Shanghai, China, 6-9 Nov.
• Shen Han & Chon Kaye, (2007), Hotel Industry Development in China: A Historical Perspective. In Tongqian Zou & Yan Wang, ed., Proceedings of the 5th Asia Pacific CHRIE & 13th Asia Pacific Tourism Association Joint Conference - Coming of the Asian Waves: Tourism & Hospitality: Education & Research, Beijing, China, 23 -27 May
• Shen Han & Chon Kaye, (2007), Ownership Reform of State-owned Hotels in China: Logic, Problems and Solutions. In Joseph S. Chen, Thouraya Gherissi Labben and Andrew Mungall, ed., 1st Hospitality & Leisure: Business Advances and Applied Research Conference, Vol. 1, 5-6, July, Lausanne, Switzerland, 264-270
• Li Mingde, Gong Baohong & Shen Han. (2005). Role of Tourism in the Social and Economic Development of Beijing. In Zequn Ning, ed., Proceedings of the Beijing-Hong Kong Conference on City Tourism & Leisure and People’s Olympic Games, Beijing, China, 2-4 Oct.

• Liu Deqian, Shen Han (2007). Studies on Budget Hotel Chains in China, funded by Home Inns Hotel
• Shen Han (2006). Development of Limited Services Hotel Sector in Urban Area, funded by Urban Holdings (China)
• Shen Han (2005). Studies on Budget Hotel Sector in China, funded by CASS Tourism Research Centre
• Zhang Guangrui, Shen Han (2005). Studies on the Government’s Role in International Marketing Campaigns of China’s Tourism Image, funded by CNTA, 2005
• Member of the Research Group, Policy Proposals on Coordinating the Development of Chinese Outbound Tourism Market to Thailand, funded by the Embassy of Thailand, 2005
• Member of the Research Group, Studies on the Tourism Image of Nottingham, Funded by the City Council of Nottingham, 2002

• Hotel Branding
• Consumer Behavior